Remind people our brands exist and are good. Build positive associations. Make people feel something.

Contagious

You have to make more noise than anybody else.

Emmeline Pankhurst, suffragette

Fame is an unequaled business advantage … There are many ways to achieve fame. Advertising is the only one you can buy your way into.

Bob Hoffman, author ‘advertising for skeptics’

Mimicry comes at the cost of memorability.

Richard Shotton