It was Valentine’s Day this week, and so I thought I’d explore a couple of poster ideas on the topic of love … Valentines Day
Valentines Day
Why not go out on a limb? That’s where the fruit is
Mark Twain
I always thought this ad was brilliant
I adore this ad. If I had a top ten list of ads, this would be on it. It’s an eye-catching visual, it dramatises the ‘light’ message in a powerful way, it’s singular in focus, and it’s memorable. It’s a classic example of ‘a picture speaks a thousand words’. Bravo Diet Coke. Bravo the team that created it.
A beautiful bit of storytelling
Advertise ‘Bath Bombs’
Take risks. If you win, you will be happy. If you lose, you will be wise.
Unknown
Advertise ‘Peas’
I learned another lesson about empathy this week
I’ve written about empathy before. It’s something I feel strongly about. Empathy (alongside things like creativity, commercial-nous and salesmanship*) is one of those core ingredients that makes the difference between a marketing communicator and a brilliant marketing communicator. It’s possibly the most important ingredient. The way I figure it … I learned another lesson about empathy this week
Bite-Sized Marcomms 