A unique selling proposition is no longer enough. Without a unique selling talent it may die
Bill Bernbach
Advertise ‘the tax man’
So advertising ‘the tax man’ is a tough gig but, given us marketers and creatives need to be able to cope with most briefs (and also in honour of the UK’s recent tax budget day), I thought I’d give it a go anyway…
The science of persuasion
If you’re a fellow marketer and haven’t yet seen this video, I highly recommend it… it provides some invaluable insights into persuasiveness.
An ad idea for ‘WWF Earth Hour’
Advertise ‘Ashtrays’
Nail your rivals: I think this marketing trick is B2Brilliant
I promised when I set this blog up that I’d share a few tricks that you might be able to apply, tomorrow, to your B2B marketing work. Some of you may be using this technique regularly already but, if not, this is one of my fave tricks when writing sales presentations or other marketing literature… … Nail your rivals: I think this marketing trick is B2Brilliant
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
A must-read for all marketers…
Very cool – I wish I’d thought of it
Bite-Sized Marcomms 