Just about the simplest, most helpful marketing communications tool I ever happened upon (and have used ever since), came from possibly the most creative communicator of our generation – Dave Trott. Below I’ll summarise how I use the tool to inform my B2B marketing, but first, a few words about Dave…. … The simplest, best marketing communications reminder ever?
Rules are what the artist breaks; the memorable never emerged from a formula.
Bill Bernbach, advertising legend
Our job is to sell shit. In the most seductive, entertaining manner possible.
David Kolbusz, Chief Creative Officer, Droga5 London
Without trust it doesn’t matter how great your product or service is, no one will buy it
Rory Sutherland, Vice Chairman, Ogilvy & Mather
Bite-Sized Marcomms 