There’s no such thing as ‘hard sell’ and ‘soft sell’. There’s only ‘smart sell’ and ‘stupid sell’.
Leo Burnett, advertising legend
The two words at the heart of B2B social media marketing success
I’ve got a sneaking suspicion that many B2B brands get their social media marketing priorities wrong. Here I share a few thoughts on what I think we should focus on, the reasons why, and put forward the two words that I believe sit at the heart of B2B social media marketing success.
… The two words at the heart of B2B social media marketing success
A poster idea to pay my respects on Remembrance Sunday
Yet another ad idea for pizza
A quick advertising idea for pizza – ‘the proposal’
This…
This poster, from a folks over at Gaping Void, sums up what I think marketing is primarily all about…
Don’t find customers for your products. Find products for your customers.
Seth Godin, best-selling marketing author
One of my fave ever pieces of marcomms – small world machines by Coca Cola
The formula for positioning ideas that cut through:
Simple concepts, explained using simple words in a straightforward way
Al Ries & Jack Trout, renowned marketing strategists
Bite-Sized Marcomms 