In a changing world, playing it safe is one of the riskiest things you can do

Reid Hoffman, LinkedIn Co-Founder

Instead of putting others in their place, put yourself in their place


Marketing without design is lifeless, and design without marketing is mute

Von R. Glitschka, Creative Director

I never dreamed about success.

I worked for it.

Estee Lauder

If dogs don’t like your dog food, the packaging doesn’t matter

Stephen Denny, Strategy and Marketing Consultant

Good marketing makes the company look smart

Great marketing makes the customer feel smart

Joe Chernov

Great design is a great idea told simply

Frank Bright & Abel, branding agency


Say what you want to say in words your mum could understand

Philip Almond, Director – Marketing and Audiences, BBC


Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett, advertising legend