“What’s the secret for an artist to have a long career today? Quality — of everything you do. Make quality the priority, not speed … Dre says we’re seeing a lot of quantity over quality right now … If you don’t want to be disposable, take care of the art.”
Jimmy Iovine, music industry legend
A strategy that is easily copied fails fast
Dan Wallace, co-author – The Physics of Brand
If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett, advertising legend
You earn reputation by trying to do hard things well.
Jeff Bezos, founder – Amazon
The more that you read, the more things you will know. The more that you learn, the more places you’ll go.
Dr Seuss
“Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.”
Bill Bernbach, advertising legend
Don’t advertise a mood. Invoke it. By giving someone advance warning of an emotion, you inoculate them from it.
Jay Heinrichs, paraphrased from his book ‘Thank you for arguing’
It’s hard to beat your competition when you’re copying them.
Neil Patel, digital marketing author & entrepreneur
Speech is a powerful lord … it can stop fear and banish grief and create joy and nurture pity
Gorgias, Ancient Greek philosopher
There is only one space that matters [in communications]. The space between the customer’s ears
Sir John Hegarty, advertising legend
Bite-Sized Marcomms 