One of the bravest campaigns I’ve seen in a while – online security brand Kaspersky wanted to dramatise how exposed we feel without connectivity. Punchy stuff!

I imagine that this ad campaign tapped heavily into national pride associated with the Beijing Olympic campaign. They show (powerfully in my opinion) a nation coming together to support its heroes. They look amazing too – I’m a fan!

More here… … Adidas’ beautiful campaign for the Beijing Olympics

… Paris airport ads: Beware fake taxis