I’ve written about empathy before. It’s something I feel strongly about. Empathy (alongside things like creativity, commercial-nous and salesmanship*) is one of those core ingredients that makes the difference between a marketing communicator and a brilliant marketing communicator. It’s possibly the most important ingredient. The way I figure it … I learned another lesson about empathy this week
In a changing world, playing it safe is one of the riskiest things you can do
Reid Hoffman, LinkedIn Co-Founder
I’d feel gutted if … A couple of ad ideas for ‘Equal Pay Day’
A @OneMinuteBriefs challenge was put out after … A couple of ad campaign ideas to stop people driving through red lights
What a great example of finding an interesting way to communicate an important message.