Brand advertising… makes things sellable, rather than selling things directly.
Faris Yakob, Founder – Genius Steals
Author: bmmarketer
Advertising concept for a well-known surf brand
A simple way of delivering a core message
A powerful recent campaign from Stabilo
If your marketing communications don’t make people feel, they’re not optimal
“We know that when people feel emotionally connected to a brand they are 52% more valuable (Harvard Business Review) – they create more profit for companies. It’s no surprise – making someone feel ignites their brain and earns you a small corner of their memory, which in turn drives their behaviour.
Making people feel – it’s essentially our safest marketing strategy.”
Out of mind, out of business
Al Ries & Jack Trout, founders of positioning theory
Nice ad for a domestic bleach brand
Brutal… the unicef furniture store
I saw Dave Trott tweet about this brilliant political commercial
Bite-Sized Marcomms 