Author: bmmarketer
I loved Mini’s tone of voice when they launched their cabriolet
Classic Wall Street Journal advert
Stunning ad for a natural stain remover product
Hard-hitting domestic violence campaign
I really admire this hard-hitting Christmas campaign from domestic violence charity Refuge. I think the reversible poetry – which raises awareness of a spike in domestic violence during the holiday season – is really clever, really engaging and really poignant. Wow! … Hard-hitting domestic violence campaign
Does your brand sound desperate?
We’ve lost count of the number of companies run by ‘passionate, dedicated and committed teams’. Or ‘world-class leaders in their field’. Don’t over do it. Too much description makes you sound desperate or pushy…
Find your story and tell it simply. The facts are always more interesting than the flim-flam. We’re absolutely, utterly, passionate about that.
A Thousand Monkeys, writing agency
Quick advertising idea for a comedy club
Advertising idea for a limousine hire brand
Classic Peugeot commercial
Many of the results and benefits of marcom activity appear not in metric dashboards but inside people’s heads.
Samuel Scott, marketing columnist and consultant
Bite-Sized Marcomms 