It is not enough to be right. You have to persuade others you are right.
Jim Carroll, ex-Chairman, BBH
Author: bmmarketer
Mastercard changed their logo this week – here’s an advertising idea for them
Two gorgeous brands
These two brands target the same demographic, in the same city, and are remarkably similar – which would normally be a serious brand differentiation faux pas – but I suspect that … Two gorgeous brands
Nicely done Walmart: pick-up cars
Classic Weetabix advert
The 4 brand lessons I learned from 19 topless northern men
There has been a lot of rhetoric recently about how branding has changed in the modern era. For example, there is a mantra about the importance of our brand’s purpose to customers. And then there is the notion that customers ‘engage’ with our brands. A short while ago, I put those modern brand theories to the test, with the help of 19 topless northern men. They cleared things up for me quite nicely… … The 4 brand lessons I learned from 19 topless northern men
That audacious Superbowl stain moment from Tide
Ritson on the importance of ‘market orientation’
“A good marketer will… have started their training with extensive exposure to the concept of market orientation. It’s the bedrock theory of marketing and, paraphrasing somewhat, essentially points out that … Ritson on the importance of ‘market orientation’
Bite-Sized Marcomms 