Consistency ensures that the competitive advantage of activities accumulate and do not erode or cancel themselves out. It makes strategy easier to communicate and improves implementation through single-mindedness.
Michael Porter, management guru
Author: bmmarketer
Brilliant rugby advert
A quick ad concept for a winter clothing brand
Cheeky Pizza brand video ;-)
Executive recruitment agency advert
Relevant, distinctive & true. B2B value propositions…
“A proposition is the answer to the question ‘give me one good reason why I should buy your product’ … A good proposition has three factors: 1) relevance to your target audience; 2) it’s got to be distinctive from what the competition are saying; and 3) it’s got to be demonstrably true. It’s about understanding your customer, your competitor and your product.”
Simon Hayhurst, Coleman Parkes B2B Research
Actually be different, not the same
Preach 👏🏻
People make the mistake of thinking that the people on the stage are defining something. But what happens if no-one turns up?
Noel Gallagher – singer, songwriter & guitarist – Oasis
Bite-Sized Marcomms 