Advertising

Quick advert concept for a lemon juice brand

Well that’s a punchy camera advert!

If the customer doesn’t see his ‘job to be done’ in your product, it’s game over

Clayton Christensen – named by The Economist as ‘the most influential management thinker of his time’

Campaigns

The principal mark of genius is not perfection but originality – the opening of new frontiers.

Arthur Koestler, CBE – author and journalist

see the unseen

Campaigns

I love the attitude and aspirational tone of this classic Nike ad campaign, which I saw re-trending on Twitter this week.