In advertising, we don’t buy attention. We simply buy the right to earn people’s attention.
Mike Follett, Managing Director – Lumen Research
Author: bmmarketer
I love this advert by a soothing baby skin cream brand
Be different and distinctive
“The more people that do the same thing, the less different and distinctive it becomes. And the less different and distinctive it becomes, the less effective it is. And that’s a real imperative towards innovative thought and innovative action.”
Murray Calder, strategist
When John West launched their new Mexican Tuna :-)
We don’t want to push our ideas on to customers, we simply want to make what they want.
Laura Ashley, fashion and home design legend
Advert concept for a pedicure brand
Clever ad by a paint brand
An idea is anything that changes the selling message from mere information to persuasive communication
Suzanne Pope, advertising expert
Classic cider advert
Bite-Sized Marcomms 