If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.
Marcus Tullius Cicero, renowned Roman Senator and orator
Author: bmmarketer
Mortgage advertising done well :-)
VW park assist advert – the grandstand
A couple of advertising ideas for toilet brushes
The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions.
Donald B. Calne, renowned neurologist
Very different ad by an airline
For better or for worse, in visual culture we judge and are judged by appearances
Kim Golombisky & Rebecca Hagen, design authors
Ouch – Terry Tate for Reebok
The responsibility for clear communications lies with you
“If some people find it unclear, it’s unclear. If you find it clear and someone else finds it unclear, it’s unclear. The responsibility for clarity of comms is with the communicator not the recipient.”
Vic Polkinghorne, Founder – agency WeAreSellSell
Bite-Sized Marcomms 