Author: bmmarketer
Be different and distinctive
“The more people that do the same thing, the less different and distinctive it becomes. And the less different and distinctive it becomes, the less effective it is. And that’s a real imperative towards innovative thought and innovative action.”
Murray Calder, strategist
When John West launched their new Mexican Tuna :-)
We don’t want to push our ideas on to customers, we simply want to make what they want.
Laura Ashley, fashion and home design legend
Advert concept for a pedicure brand
Clever ad by a paint brand
An idea is anything that changes the selling message from mere information to persuasive communication
Suzanne Pope, advertising expert
Classic cider advert
Quick advertising concept for the Audi roadster
Trial and error is good, but not forever
“By definition chance cannot lead to long term gains (it would no longer be chance); trial and error cannot be unconditionally effective: errors cause planes to crash, buildings to collapse, and knowledge to regress.”
Nassim Taleb, highly regarded scholar & statistician
Bite-Sized Marcomms 