Dirt Devil – The Exorcist
#advertising
Author: bmmarketer
Powerful ad by a child protection charity
Too many details = terrible communication
“When you give too many details and words and ideas and choices, all those ideas compete with each other – so the receiver has a lot of details, but doesn’t know which one to focus on.”
Joel Schwartzberg, professional presentation coach, via HBR
‘Ridiculous deals deserve ridiculous adverts’ :-)
An advertising idea for Scrabble
I’m not in the business of selling houses. I’m in the business of delivering dreams, shaped as houses.
Phil Dumphy, Modern Family
Have a break from social :-)
When Ricky helped an Aussie telecoms brand :-)
Unusual things are memorable
“There’s something about ideas that are genuinely new and challenging that makes them hard to assess. By definition, the genuinely ‘new’ has no clear frame of reference – and often makes us uncomfortable. But it is precisely these edgy and unusual thoughts that make those ideas memorable.”
Michael Johnson, co-founder Johnson Banks brand consultancy
If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.
Marcus Tullius Cicero, renowned Roman Senator and orator
Bite-Sized Marcomms 