“Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.”
Bill Bernbach, advertising legend
Don’t advertise a mood. Invoke it. By giving someone advance warning of an emotion, you inoculate them from it.
Jay Heinrichs, paraphrased from his book ‘Thank you for arguing’
It’s hard to beat your competition when you’re copying them.
Neil Patel, digital marketing author & entrepreneur
Speech is a powerful lord … it can stop fear and banish grief and create joy and nurture pity
Gorgias, Ancient Greek philosopher
(From the height of COVID lockdown)
Bite-Sized Marcomms 