A strategy that is easily copied fails fast

Dan Wallace, co-author – The Physics of Brand

Your brand has to get noticed

If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Leo Burnett, advertising legend

You earn reputation by trying to do hard things well.

Jeff Bezos, founder – Amazon

The more that you read, the more things you will know. The more that you learn, the more places you’ll go.

Dr Seuss