Don’t advertise a mood. Invoke it. By giving someone advance warning of an emotion, you inoculate them from it.

Jay Heinrichs, paraphrased from his book ‘Thank you for arguing’

It’s hard to beat your competition when you’re copying them.

Neil Patel, digital marketing author & entrepreneur

Speech is a powerful lord … it can stop fear and banish grief and create joy and nurture pity

Gorgias, Ancient Greek philosopher