Successful persuasion depends on an audience’s being able to identify with the speaker
Sam Leith, rhetoric expert
Author: bmmarketer
You wouldn’t seek advice about condoms from the Pope
Guillermo del Toro, Film Director
Creative direct mail: Skoda Park-assist
Budweiser – now brewed with renewable energy
The Carlton Draught Car Chase
Want to get shared? Tap into strong emotions
Mild emotions don’t tend to go viral.
Andre Redelinghuys, Founder – Attention Labs
The cure for boredom is curiosity. There is no cure for curiosity.
Dorothy Parker, poet & writer
Bite-Sized Marcomms 