Author: bmmarketer
The Carlton Draught Car Chase
Want to get shared? Tap into strong emotions
Mild emotions don’t tend to go viral.
Andre Redelinghuys, Founder – Attention Labs
The cure for boredom is curiosity. There is no cure for curiosity.
Dorothy Parker, poet & writer
You have to make some noise if you want to get heard
Sherlock Holmes’ mother, in ‘Enola Holmes’
Integrated campaign: when Coke tried to sue Coke Zero
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffet
Bite-Sized Marcomms 