Author: bmmarketer
Classic Nike advertising: cushioning
Cheeky spicy nuggets social media marketing from Burger King
Find customers who need it, and give it to them
Messaging isn’t about trying to persuade people they’re hungry. It’s about finding hungry people. And giving them a big juicy steak to focus on.
Peter Whent, copywriter
When Skittles apologised, LOL
This is also true of brands, if we under-invest in them
Without sun and water, crops fail
Princess Margaret, in the Netflix series ‘The Crown’
A famous and fabulous use of analogy in communications
Sex, tea, and consent…
The Mime: classic Bose advert for noise cancelling headphones
Advertisers who know what they’re doing don’t lie. They find the truth and tell it in a dramatic way.
Mark Pollard, creative strategist
Bite-Sized Marcomms 