You most unhappy customers are your greatest source of learning
Bill Gates
You most unhappy customers are your greatest source of learning
Bill Gates
Nobody reads ads. People read what interests them, and sometimes it’s an ad
Howard Luck Gossage, advertising legend
Just about the simplest, most helpful marketing communications tool I ever happened upon (and have used ever since), came from possibly the most creative communicator of our generation – Dave Trott. Below I’ll summarise how I use the tool to inform my B2B marketing, but first, a few words about Dave…. … The simplest, best marketing communications reminder ever?