Author: bmmarketer

Campaigns

Check out the marmarati – activating your super-fans

I advocate Professor Byron Sharp’s view that it is incumbent on marketers to target all potential buyers of a product or service in order to stimulate growth, and that sole focus on your regular purchasers is a mistake. But – as long as marketers don’t forget that – thanking loyal clients for their custom must be one of our priorities as marketers. That’s particularly true in B2B marketing, but here’s a B2C example that I’m rather fond of… … Check out the marmarati – activating your super-fans

Quotes

Invest in your brand

Take an aircraft in flight. If the plane’s fuel supply is cut and the engines stop, the plane does not fall out of the sky immediately. Indeed, it can glide for some time before inevitably hitting the ground. The same things happen to brands whose investment in marketing and communications is cut off.

Hamish Pringle & Peter Field, Brand Immortality

You most unhappy customers are your greatest source of learning

Bill Gates

Nobody reads ads. People read what interests them, and sometimes it’s an ad

Howard Luck Gossage, advertising legend