Stunning Olympics ad by Omega

Classic Ray Charles Diet Pepsi advert

You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out entertain.

Dolf van den Brink, President & CEO – Heineken USA

Campaigns

copywriting

If a man isn’t willing to take some risk for his opinions, either his opinions are no good or he’s no good

Ezra Pound, poet

Campaigns

Advertising is salesmanship in print

John E Kennedy, copywriter

They used to know how to make a point back in the day…

Do not say a little in many words but a great deal in a few.

Pythagoras