I’ve got a sneaking suspicion that many B2B brands get their social media marketing priorities wrong. Here I share a few thoughts on what I think we should focus on, the reasons why, and put forward the two words that I believe sit at the heart of B2B social media marketing success.
… The two words at the heart of B2B social media marketing success
This poster, from a folks over at Gaping Void, sums up what I think marketing is primarily all about…
Don’t find customers for your products. Find products for your customers.
Seth Godin, best-selling marketing author
The formula for positioning ideas that cut through:
Simple concepts, explained using simple words in a straightforward way
Al Ries & Jack Trout, renowned marketing strategists
Bite-Sized Marcomms 