People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
David Ogilvy, advertising legend
Author: bmmarketer
I love this classic ad – the body copy is illegible, but it doesn’t matter
Well, it’s one way of making a point
Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll learn.
Benjamin Franklin
An advertising idea for Anti-Slavery Day
A quick advertising idea for a spatula brand
My quick advertising idea for an arctic gin brand
B2B marketing – the movie – part 5: The Life of B2Brian
In this latest instalment of a blog post series that likens topical B2B marketing issues to classic movies (see previous takes on Bridget Jones and The Matrix, for example), I explore the phenomena known as ‘shiny new toy syndrome’. Below I share some perspectives on marketing’s fascination with the latest new thing, but first – and with tongue planted firmly in cheek – I bring you The Life of B2Brian…
… B2B marketing – the movie – part 5: The Life of B2Brian
Belief isn’t enough. For people to take action they have to care.
Dan & Chip Heath, authors of best-selling book ‘Made to Stick’
Bite-Sized Marcomms 