The product creates the experience. The experience creates the reputation. The reputation creates the brand. Not the other way round.
Dave Trott, advertising legend
The product creates the experience. The experience creates the reputation. The reputation creates the brand. Not the other way round.
Dave Trott, advertising legend
A bunch of classic ads here, some of which are risqué, but that’s what it takes to earn attention sometimes… … I admire the bravery and creativity of these 10 print adverts
A desk is a dangerous place from which to view the world.
John le Carré, author
Price is what you pay. Value is what you get.
Warren Buffett