A really nice example of a B2B brand-building marketing campaign. It’s fun, shows the product benefits, and gets the brand name out there repeatedly.
Author: bmmarketer
Your marketing output had better be interesting…
There’s no limit to the number of people who won’t watch something they don’t want to watch
Peter Fincham, Director of Television, ITV
Two idiots, two phones, and lots of cacti…
Blimey – that’s how you dramatise a product feature. Fun cactus video from mobile phone maker, OnePlus
If you want to positively influence behaviour…
The UK Government’s Behavioural Insight unit developed a simple ‘EAST’ framework for any policymakers and communicators seeking to influence positive behavioural change. Communication and actions should be:
Easy (to follow or adopt);
Attractive (i.e. of benefit to the customer);
Social (i.e. others do it, or it benefits others); and
Timely (i.e. actionable now)
Eye-catching advert from the wool industry
Lovely piece of copywriting from a razor blade brand
Love this advert, from What3Words
Be outrageous if you want to stand out
If you want a name in fashion you’ll need millions of dollars in ads. And it’ll take years. But if you want to be recognized tomorrow, we need something outrageous.
Advertising legend George Lois’ advice to Tommy Hilfiger, when Hilfiger was a new fashion designer.
Signal gets lost in noise
Remove the unnecessary so that the necessary may speak
Hans Hofmann, artist and teacher
Bite-Sized Marcomms 