Today, most products and services are bought, not sold. Branding greatly facilitates this process. Branding ‘pre-sells’ the product or service to the user.
Al & Laura Ries, marketing strategists
Today, most products and services are bought, not sold. Branding greatly facilitates this process. Branding ‘pre-sells’ the product or service to the user.
Al & Laura Ries, marketing strategists