I read about this classic ad campaign, by urban streetwear brand Airwalk, in Malcolm Gladwell’s book ‘The Tipping Point’. These ads were instrumental in helping Airwalk to achieve something like a 10-fold growth in revenue over the space of just a few years. And beyond just having a edgy, attitude-based look, they were based upon some keenly-insightful research into teen trends, vogues and memes of the time. It’s a really interesting case study, so I recommend the book heartily. In the meantime, here’s just a small selection of the ads…