Quotes

How brands work

A brand is a living entity – and it is enriched or undermined cumulatively over time – the product of a thousand small gestures

Michael Eisner, former Disney CEO

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s