No political message intended but, on the day Brexit is due to be triggered, I couldn’t resist this cheeky guerrilla advertising idea. It’s just for fun (given, I suspect, lots of parts of the Brexit process won’t be fun).

(For readers outside of Europe – ‘freedom of movement’ of people between EU states is one of the core political issues at the heart of Brexit, with Angela Merkel one of the key spokespeople for the issue). I thought it might be a brave idea for a laxative brand to hijack the slogan 😉