A couple of ad ideas for ‘Equal Pay Day’

I’d feel gutted if someone with the same experience, competence and effectiveness as me got paid 30% more, just because they had hazel-coloured eyes (unless we were modelling hazel eye products). Or just because they were left-handed, or preferred the colour yellow, or some other trait that was unrelated to their ability to do a job. So, why is it OK for women to get paid less than men? Baffling.

Here were a couple of ad ideas that I came up with as part of an @OneMinuteBriefs project to raise awareness of Equal Pay Day. (The one below was based upon the famous ‘This Girl Can’ campaign).

advertising idea for equal pay day - this girl can't

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s