A couple of ad campaign ideas to stop people driving through red lights

A @OneMinuteBriefs challenge was put out after a driver ignored a red light and almost killed some children. It happens too often. The brief was simple – creative something hard-hitting to bring attention to the problem.

These were the two ideas I came up with. In the real world I’d have added some statistics and a call to action, but here I just tried to think of the attention grabbing bit.


Ad concept - red light for you means green light for them

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