A bit obvious perhaps, but I couldn’t resist this cheeky little opportunity to advertise toilet roll. It posed a big question for me though – do you need to mention the brand on your ad? Marketing wisdom would say ‘absolutely – are you nuts?’. But I thought I’d give it a try anyway. What do you think? Can you spot the brand?

(If you can name the brand, it just goes to prove that they have, over the years, built up enough brand equity – or as Professor Byron Sharp more accurately calls it, ‘mental availability’ – in the puppy dog as a brand asset to get away with this).