Strategy is about barriers to entry

“In business, barriers to entry are required to generate superior returns … by definition, only sustainable barriers to entry can support sustainably outstanding performance … If we use the term strategic to describe an activity that is designed to enhance the long-term value of a business, then strategy is exclusively about establishing or reinforcing barriers to entry.”

Jonathan A. Knee, Bruce C. Greenwald, Ava Seave – The Curse of the Mogul

Mimicry comes at the cost of memorability.

Richard Shotton

The source of competitive advantage – being different

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
… The essence of strategy is choosing to perform activities differently or to perform different activities than rivals.

Michael Porter, the godfather of modern business strategy

List the top ten most important things you can do – start with number one

Frederick Taylor‘s advice to Andrew Carnegie, retold by Richard Rumelt in ‘Good Strategy / Bad Strategy’

A strategy that is easily copied fails fast

Dan Wallace, co-author – The Physics of Brand

Be different and distinctive

“The more people that do the same thing, the less different and distinctive it becomes. And the less different and distinctive it becomes, the less effective it is. And that’s a real imperative towards innovative thought and innovative action.”

Murray Calder, strategist

Trial and error is good, but not forever

“By definition chance cannot lead to long term gains (it would no longer be chance); trial and error cannot be unconditionally effective: errors cause planes to crash, buildings to collapse, and knowledge to regress.”

Nassim Taleb, highly regarded scholar & statistician